Bringing Navrasa to Life: From a Shared Realization to a Movement

Some journeys begin with a coincidence. For us, it was two college roommates who, after years of chasing careers in different cities, ended up moving to Bangalore at the same time. While setting up our new homes, we realized how much attention we give to every sense around us.

• Vision: carefully chosen clothes, curated home décor, art that reflects our taste.

• Touch: soft linens, textures that add warmth and comfort.

• Taste: a list of favorite restaurants and cuisines ready to explore.

• Sound: playlists for every mood.

But one sense was consistently ignored—smell. That invisible layer that shapes the atmosphere of a home, without which everything feels incomplete.

The Problem We Saw

When we turned to the market for solutions, we found disappointment everywhere. Diffusers looked the same—cheap plastic designs or uninspired copies. Fragrance options were generic, synthetic, and rarely inspiring. Not one brand spoke of purity, unique blends, or design with intention. We were left with a gap—and the idea of Navrasa was born.

Sampling Across Borders

We began our journey the hard way. From local vendors across India to suppliers abroad, we sampled, tested, and dissected hundreds of essential oils. Each time we thought we had found “the one,” it fell short—weak longevity, hidden synthetics, or shallow blends. Only a handful met our criteria for purity, depth, and authenticity. Those became the foundation of Navrasa.

Studying the Rasas: The Science of Emotions

We didn’t want to create fragrances that just smelled pleasant—we wanted them to mean something. That’s when we turned to the ancient Indian philosophy of the Navrasa: the nine essences of human emotions.

• Hasya (Joy), Shanta (Calm), Shringara (Love), and more—each emotion has its own character.

• We studied how scents evoke memory and mood. Which aroma instills calm? Which sparks wonder? Which encourages connection?

Every blend we developed was designed with this in mind: to evoke a rasa in its truest form.

Purity Above All

In an industry where the “fragrance loophole” allows toxins and synthetics to hide behind labels, we decided early on—no compromises. Navrasa is built on 100% pure essential oil-based fragrances, free of parabens, phthalates, and hidden fillers. Safe, authentic, and effective.

Design That Speaks

We also knew fragrance shouldn’t just smell good—it should look and feel beautiful in your home. Diffusers were reimagined, moving away from mass-produced plastics to ceramic, minimal, and timeless pieces. Packaging was designed with a modern Indian soul, reflecting both elegance and culture. Every product had to meet the same principle: design and purity, hand in hand.

A Ground-Up Approach

Building Navrasa wasn’t about quick wins. It was a step-by-step journey—from sourcing oils and mapping emotions, to crafting blends and creating design-forward diffusers. Every decision was deliberate, every compromise rejected. What emerged is not just a product line, but a movement towards cleaner, safer, and more meaningful air care.

The Future We’re Creating

As we continue this journey, our mission remains the same: to redefine home fragrances in India and beyond. We want people to experience fragrances that don’t just sit in the background, but shape the mood, elevate the spirit, and complete the sensory experience of living well.

Because your home deserves more than just a scent—it deserves a rasa.